Curriculum

Week 1: Know Yourself – Discover Your Strengths
Understanding your personality is the first step to thriving in business. Take a personality quiz to identify your unique strengths. The goal is to maximize your natural talents, not mimic others. In a world where customers can spot inauthenticity a mile away, being true to yourself is your greatest asset.

Week 2: Embrace Your Authentic Self
True confidence comes from understanding who you are and owning it. We’ll help you dive deep into your personality traits and have an honest conversation about where you can best contribute to your business. We’ll also identify areas that are better off in the hands of someone else who can excel there.

Week 3: Prioritize Mental Health for Long-Term Success
Building a business will test every part of you—mentally, emotionally, and physically. We’ll focus on maintaining a healthy mindset, because emotional resilience is key to professional success. Taking care of your mental well-being isn’t just a nice-to-have; it’s essential for sustainable growth.

Week 4: Choosing the Right Coach or Mentor

Your business journey doesn’t end here, and neither does your need for support. We’ll discuss the types of coaching available and how to find the right fit for you. Remember, not all coaches are created equal—investing in the right mentor can accelerate your growth, while the wrong fit can set you back. 

Week 5: Build Your Business Binder
“I’ve yet to meet a business owner with an actual binder for their business.” – Connie Kreiser. A well-organized business binder is your foundation of protection, keeping you prepared for challenges without relying on Google for answers. We’ll teach you how to create a binder that anticipates future needs and secures the support you’ll need as you grow.

Week 6: Create Effective Process Maps
One of the most overlooked aspects of new businesses is process planning. Whether it’s sales, customer service, or office management, creating clear, efficient processes will streamline your operations. In this session, we’ll show you how to map your business processes to reduce stress and stay organized.

Week 7: Vetting Vendors & Building Your Team
As a new business owner, you’ll wear many hats. But eventually, you’ll need to outsource to experts. In this week, we’ll outline the vendors you’ll need—accountants, marketers, web designers, etc.—and how to build strong, trustworthy relationships with them in advance. When the time comes to hire, you’ll be prepared.

Week 8: Mastering Interviews for Your Team
As your business grows, you’ll need to hire. Planning your interviews in advance ensures you’re prepared to evaluate candidates effectively. A structured approach to interviews will help you avoid missed opportunities and hire the right people for the right roles.

Week 9: Know Your Customers – Where Are They?
Before you launch, it’s crucial to know if your product or service has a market. Who are your customers, and where can you find them? In this session, we’ll define your target audience and create a strategy for reaching them effectively.

Week 10: Craft Your Messaging
Struggling with your elevator pitch or tagline? In Week 8, we’ll help you refine your messaging so you can communicate your business value confidently and consistently. Mastering this skill will give you one less thing to worry about as you scale your business.

Week 11: Sales, Marketing & Social Media Essentials
In the early stages, you may find yourself juggling multiple roles—salesperson, marketer, social media manager, and more. This week, we’ll help you prioritize and plan for the areas that need your attention now. By focusing on what’s essential, you’ll avoid wasting time and energy on tasks that don’t serve you at this stage.

Week 12: Time Management – Why a Schedule is Key
Entrepreneurs often struggle with boundaries, working all the time and everywhere. This week, we’ll discuss the importance of creating a balanced schedule that gives your mind time to recharge. Flexibility is important, but boundaries will help you make smarter decisions and stay productive.